Business Management-Engineering-Nov2019 - Grad Plus

Business Management-Engineering-Nov2019

T.E. (E & TC)
(2015 Pattern)

Time : 2½ Hours
Max. Marks : 70
Instructions to the candidates:
1) Answer Q.1 or Q.2, Q.3 or Q.4, Q.5 or Q.6 and Q.7 or Q.8.
2) Neat diagrams must be drawn wherever necessary.
3) Figures to the right side indicate full marks.
4) Assume Suitable data if necessary.

Q1) a) Summarize on Elton Mayo theory of behavioural approach [6M]

b) Identify and describe quality management assistance tools. [6M]

c) Elaborate the concept of cost benefit analysis with standard graphical representation and enlist the objectives of it. [8M]


Q2) a) Justify- customer service and innovation are vital to the manager’s position. [6M]

b) Interpret the philosophy of Total Quality Management (TQM) with its benefits and limitations. [6M]

c) A company producing a single product at Rs. 5 each. The marginal cost of production is Rs. 3 and fixed cost is Rs. 200 P. A. Calculate (a) P/V ratio (b) Break Even Point (c) The sales to earn a profit of Rs. 250 [8M]

Q3) a) Define Human Resource Management and describe deliberate significance of it. [8M]

b) Describe the human resource planning with neat schematic and list out the objectives of it. [8M]


Q4) a) Clarify the concept of career development. Judgment on career planning and management. [8M]

b) Enlist the steps in talent acquisition process and justify-recruitment strategies are well designed to build the right team. [8M]

Q5) a) Identify and describe the role of an entrepreneur in the economic development. [8M]

b) State and explain various traits of entrepreneur. [8M]


Q6) a) Discuss on “Women Entrepreneur” and describe policies with schemes for it in India. [8M]

b) Identify and describe the categories of financial needs of a business venture with sources of finance. [8M]

Q7) a) Define segmentation and describe basis of segmentation of consumer goods with tree diagram. [10M]

b) Explain the need of market research and describe the salient features of it.[8M]


Q8) a) State the objectives of pricing and explain the factors influencing pricing decision [10M]

b) Enlist the types of branding and enumerate the activities of sales force management. [8M]

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